South Dade Kia of Homestead Blog

Her Drive, Her Voice

At South Dade Kia, a powerful movement is underway. It’s called “Her Drive, Her Voice,” and it is about more than just selling cars. It’s about creating a safe and empowering space for women within our dealership. No longer will women feel overshadowed or overlooked when making decisions about their vehicles. With this campaign, South Dade Kia is putting women in the driver’s seat—both literally and figuratively.

Recently, Vice President Lucy Benedetti visited both South Dade Kia of Miami and South Dade Kia of Homestead to introduce and educate all employees on the essence and importance of the “Her Drive, Her Voice” campaign. Her visit marked a pivotal moment in the dealership’s commitment to inclusivity and empowerment.

During her presentation, Lucy Benedetti outlined the core principles of the campaign. It’s not just about selling cars; it’s about providing women with the knowledge, confidence, and support they need to make informed decisions about their vehicles. Too often, women feel pressured to defer to their husbands or male companions when it comes to car shopping. But at South Dade Kia, that narrative is changing.

The “Her Drive, Her Voice” campaign ensures that every woman who walks through our doors is treated with respect and allowed to have her voice heard. Our staff is trained to listen attentively to all questions and concerns, providing expert guidance and advice at every step.One of the campaign’s key focuses is financial empowerment. Many women may feel intimidated or uncertain when navigating the complexities of car financing. That’s where South Dade Kia steps in. We provide clear, transparent information about financing options, ensuring every woman feels confident in her financial decisions.

Moreover, our dealership is committed to providing various vehicle options to suit every woman’s needs and preferences. Whether she’s looking for a reliable family car or a sleek and stylish sedan, we have something for everyone. Our knowledgeable staff will work closely with each woman to find the perfect vehicle that aligns with her lifestyle and budget.But “Her Drive, Her Voice” isn’t just a campaign—it’s a philosophy that permeates every aspect of our dealership. From our sales team to our service department, we are dedicated to creating an environment where women feel valued, respected, and empowered.

As we move forward with the “Her Drive, Her Voice” campaign, we invite all women in the South Dade community to join us on this journey. Whether you’re in the market for a new car or want to learn more about our dealership, we’re here to support you every step of the way.At South Dade Kia, every woman deserves to have her voice heard. Together, let’s drive towards a future where women feel empowered to make their own decisions—both on the road and in life.